Press Release - 10 December 2019

NADA ropes in Bollywood actor Suniel Shetty as brand ambassador

Bollywood actor Mr Suniel Shetty on Tuesday (December 10) was named the brand ambassador of the National Anti Doping Agency (NADA) in a move to encourage the athletes to stay away from banned substances to improve performance.

Speaking on the occasion Director General, NADA, Shri Navin Aggarwal said that India is fast becoming a sporting nation and our Players must achieve success by hard work and not by resorting to doping. He informed that NADA is committed to creating awareness amongst players about how the menace of doping destroys promising careers in no time.

Commenting on the appointment of Mr Shetty as brand ambassador, Mr. Agarwal said that the governing body is of the opinion that someone of his stature will be able to spread the message across a huge section of athletes and sportspersons.

The Hon’ble Minister of Youth affairs and Sports Shri Kiren Rijiju, who was the guest of honour of the Ceremony, called for a rigorous campaign to bring awareness about doping. The Hon’ble Minister also stated that ‘clean sports’ is the agenda of the Government and players must adopt fair practises to achieve success and not resort to foul means like doping which makes the country look bad.

Hailing the role of NADA in creating awareness about doping, Rijiju said that with limited resources NADA is doing remarkable work in enlightening players about doping and its ill effects.

The Minister also complimented Shri Suneil Shetty for being appointed as the brand ambassador of NADA. He said, “Shetty is a fitness icon and his services for this cause will inspire everybody to stay healthy, fit and adopt fair means in sports.”

Addressing the gathering,Mr Shetty said that Ayurveda and yoga have immense power to make people fit and healthy. He said that our country is so rich that it has everything to give us a healthy life. He also mentioned that there is no short cut to success, and knowledge of right and wrong is essential for everybody.